ActiveVoice

Active voice is simplified and feels aggressive, that is exactly what we need.

Clear sentences express our unambiguous and firm position.

Active voice vs. passive voice

• Active Voice Sentence = actor + verb + target

  The cat sat on the mat.

• Passive Voice Sentence = target + verb + actor

  The mat was sat on by the cat.
  Passive voice sentences omit an actor.
  The mat was sat on.

• Recognize passive verbs.

  Passive verb = form of be + past participle verb

  was interpreted as…
  is generated by…

Clear sentences

• Choose strong verbs.
• Reduce there is/there are.
• Minimize certain adjectives and adverbs.

Replace the flag to activate the application and boost its speed by 225-250%.

This series of articles is extracted from Google Technical Writing Courses.

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